Released on: October 5, 2008, 7:23 am

Press Release Author: asos.com

Industry: Apparel & Fashion

Press Release Summary: Designer Zakee Shariff’s “Zakee for asos” collection designed
exclusively for asos. New designer collaborations proving a great success.

Press Release Body:
London: Zakee Shariff, the London-based artist and designer is collaborating with
asos.com to produce an 11-piece capsule collection named “Zakee for asos”.

Launching at the end of September 2008, the collection taps into Zakee’s signature
handwriting of illustrative expertise, craft-like embroidery and lo-fi graphic
grace, making the collection instantly recognisable.

"I'm so excited to be working in collaboration with asos to produce a capsule
collection. I have used my prints and motifs and transferred them to ultra feminine
and fun designs,” says Zakee Shariff.

Users of asos.com can choose from a fabulous array of dress silhouettes and prints,
across a variety of colourways. “Farida” mixes mini heart prints with a button front
princess collar to create dreamy fashion delicacies, whilst “Frilly” livens up the
Zakee world with striking rose prints and signature star motif. For bolder looks,
Zakee’s statement rainbow darts across a tiger print tunic named “Fred”, and vivid
blue animal prints appear on floaty dress “Felicity”.

For those dress down days, there is an adorable tiger print oversized “Fifi” tee to
bring out one’s inner fashion roar! And the styles from “Frankie”, “Freddie”,
“Ferdie” and “Fella” must not be forgotten. Whichever shoppers opt for, they will
have an instant new-found fashion friend!

Zakee for asos - Price range: £15 to £60
http://www.asos.com/Women/A-To-Z-Of-Brands/Zakee-Shariff/Cat/pgecategory.aspx?cid=5770

Notes to the Editor
Zakee Shariff set up her studio in 1993, making art and working freelance with a
variety of fashion and textile-based clients. In 1996, she launched the Zakee
Shariff ladies clothing collection, with a younger diffusion line called Maggie,
introduced in 2001. Both brands were extremely popular, selling across the globe,
and a cult following developed for Zakee’s work.

About asos.com
Launched in 2000 by Nick Robertson, asos.com is firmly established as the UK’s
leading online fashion store. asos.com offers an extensive range of own brand
women’s and men’s fashion, designer labels, lifestyle accessories and cult beauty
brands. asos.com is the second most visited on-line clothing store in the UK
attracting over 3.3 million unique visitors per month, and has received numerous
awards such as Drapers E-tailer of the Year 2006, Retail Week Online Retailer of the
Year 2007, and Business XL Company of the Year 2007, to name a few.

asos.com, fashion, Zakee Shariff, Nick Robertson, designer, clothes, clothing,
dress, dresses, print


Web Site: http://www.asos.com

Contact Details: Susie Young
asos.com
Greater London House
Hampstead Road
London
NW1 7FD
0207 836 1284

press@asos.com
http://www.asos.com